From now on the PURE perfumes are also available in smaller version – 30ml.
Your favourite fragrance always to hand!

Available to order NOW in 30 ml bottle

5, 9, 10, 16, 20, 21, 33, 81, 97, 98, 173, 413
43, 52, 54, 55, 56, 57, 64, 93, 110, 134, 135, 224, 452, 457, 460, 462, 463, 465, 466, 470, 471, 472, 473

30ml bottle

RRP: £11.50
Points: 25.00

43, 56, 110, 134

30ml bottle

RRP: £15.00
Points: 33.00


30ml bottle

RRP: £13.50
Points: 28.00

autumn-winter collection
RRP: £5.90
Points: 13.00

Immediately prepares brushes for reuse, cleaning them from the remains of the makeup and cosmetics. Recommended for cosmetic brushes with natural and synthetic bristles.

◾ perfectly cleanses the brushes
◾ thanks to the special ingredients, it maintains the bristles of the brushes and also gives them a pleasant scent

RRP: £7.50
Points: 10.00
Code: 608113

Smooth silicone sponge perfectly applies liquid, semi-liquid and creamy makeup such as foundation, blush or liquid base. It does not absorb cosmetic, allowing an optimal use. The wider part of the sponge works great while applying product to the entire face, and the narrower tip allows for precise application in hard to reach areas such as the inside corners of the eyes and the nose area.

◾ distributes cosmetics without streaks and smudges
◾ easy to maintain hygiene – just rinse it with water

RRP: £9.00

Points: 11.00
Code: 608112

It enables the hygienic, quick and precise application of facial creams and masks of different consistency. Because it is made of synthetic bristles, it does not absorb large amounts of product and allows it to be applied evenly.

◾ it is easy to wash and dries quickly, has a flattened shape that facilitates the application and mixing of masks

RRP: £9.00
Points: 11.00
Code: 608003

Perfumes have remarkable power. They work like magic. To surround ourselves with the magical mist of unbelievable experience we reach for a bottle of perfume. But we decided to take a step forward and created a unique line of perfumed products. Thanks to PURE HOME, our unique fragrances will be with you during your everyday tasks. Try it for yourself, reach for amazing liquids for ironing or wardrobe fragrances. These two new products are the promise of a wide range we will systematically expand.
Makes ironing a real pleasure! Just pour about 5 ml of perfumed ironing liquid in the iron to get the clothes smell amazing.
◾gives the clothes a unique scent of Pure No. 10

RRP: £7.90
Points: 11.00
Code: 704015

◾gives the clothes a unique scent of Pure No. 23

RRP: £7.90
Points: 11.00
Code: 704016

Unique perfumery compositions in your wardrobe. Unusual scents for your home and office.
◾ gradually release the scent of PURE PARFUM No. 23
◾ sweet notes of mandarin combined with jasmine and vanilla.

RRP: £4.00
Points: 5.00
Code: 708018

Matte Liquid Lipsticks available to order now!

Matte Liquid Lipsticks available to order now!

Matte Liquid Lipstick 7ml

Astonishing matte lip makeup with full coverage from the first application.

The new matte dimension.
● does not dry the lips
● deep, attention-grabbing colours

RP: £9.90
Points: 25.00 


Beautifully sculpted and defined appearance

January 3, 2016

Contouring, in terms of make-up, means creating shadows…

Shadows would help to define certain areas, enhance shapes, and along with highlighter, allow a more sculpted look. This step-by-step guide will show you how to contour and highlight in order to bring dimension to the face. Make Up Artist Kamila Kowalska will show you exactly where and how to contour your face so it appears more sculptured and gets a fabulous glow.

First, prepare the skin by cleansing, toning, and moisturising.

All this will prime your skin and enhance make-up application. Choose according to your skin type from within our amazing collections Triumph of Orchids, Aloe Vera, Beta-Glucan or Gold Regenesis.

Lightest colours are to be applied first. It is important to use the foundation colour which is lighter than your skin tone. The basic rule of highlighting is to highlight in places where the light would hit your face. Apply it to the centre of your forehead (taking it slightly to the areas above the eyebrows and a bit to the bridge of the nose), also under the eyes and chin area. Anything you highlight comes out and stands out more because anything light comes towards us. At the final step you will be amazed with this incredible dose of glow on your face you are going to achieve by highlighting. Another part of the face which needs the lighter shade is just above the jaw line. It will help to emphasise the cheeks. You will be able to see the it on the next photo.

Now to the contouring. It does the opposite of highlighting – everything we darken we see away from us and pushed back. Contouring involves applying darker shades in certain parts of the face, in the shade which is two or three shades darker than your skin tone. Contouring will bring shadows to the areas where you apply it, and that is what appears to be smaller and more defined. Apply the darker colour under the cheek bone, also to the temples, bringing it slightly up and to the jaw line. Also apply it to the forehead areas, as later you will see how much glow it brings to your skin.

Do not worry if the lines do not seem to be perfect.  That’s OK. Once you blend it – it’s all going to come together.
Lighter shade: – forehead: including the areas above the eyebrows and to the bridge of the nose; – under the eyes; – just above jaw line;  Darker shade: – under the cheek bone; – to the temple bringing it slightly up; – to the jaw line; – to the forehead areas;

In order to achieve a narrower look to your nose, drop the straight line down to sides of your nose. If you are going for a shorter look and want to lift the nose a little bit, bring the contour down to the tip of your nose. With this type of shading your nose will be refined and will get definition.

Now it is all about blending. Using the shade of foundation which matches your skin tone, start blending, until the harsh lines fade away. You can apply the foundation at the back of your hand first, and then tap the brush in it to get a small amount required for blending. All exaggerated contours while blending into the skin simply disappear and you are starting to see dimension given to the face. Blend the lines partially one by one, until there is no visible line of demarcation between the highlighter and your foundation.

Now if necessary use a concealer to cover remaining imperfections. Concealer is an indispensable beauty product which perfectly conceals dark circles under the eyes and small blemishes. On top of that, its
light-diffusing pigments will reduce signs of fatigue and give the skin natural glow, making it look fresh and rested. Apply concealer to the dark areas around your eyes that can make you look tired. Other areas that may need a lift are around the nose, under the brow and in the inner corner of the eye. These areas tend to become darker as we age. Also touch up to the Cupid’s bow. Tap the concealer with the fingertips, especially under eyes, where your skin is thin and sensitive.

You already know that highlighting is about adding light to your face. By adding light to certain areas of your face you are making it appear more radiant. Therefore, applying shimmery highlighter to accentuate any features you want to pop out even more – under the brow area to lift it up, in the inner corner of the eye to open it up, and to the Cupid’s bow so your lips look just irresistible.

To maximise a healthy glow, apply blush to the apples of your cheeks (at the lever of the cheek bone). This should be done before you powder your face so that it will blend with the rest of your make-up. Apply blush to the apples of your cheeks and sweep upwards toward the hairline. This will add dimension to your face and give you a pretty glow. In order to designate the correct point for blush application Kamila uses very simple technique which immediately reveals the cheek bone.

To maximise a healthy glow, apply blush to the apples of your cheeks. This should be done before you powder your face so that it will blend with the rest of your  make-up. Apply blush to the apples of your cheeks and sweep upwards toward the hairline. This will add dimension to your face and give you a pretty glow.

Apply finishing powder to your whole face to get rid of any excess shine, and set your make-up.